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Theresnogettingawayfromthefactthatitlookslike2015isgoingtobeadifcultyear.Alongsidecontinuingissuesaroundmarketvolatilityandever-uctuatingpricesarenewpressuresfromEurope.Restrictionsontheuseofendocrine-disruptorsinplantprotectionproductswillcomeintoforceatatimewhenresistancetotheexistingactivesthatwehaveavailableisincreasingwithnoviablereplacementsinthepipeline.ThentheresCAPReformandalloftheconcurrentpaperworkthatmustbeunderstoodandacteduponandallofthecomplexitiesofgreening.Addintothemixunpredictableandattimesextremeweatherconditionsandtheneedtoidentifyriskandbuildinresiliencetothefarmbusinessbecomesevenmoreimportant.ButwhatdoesthismeanforAgriiandforyouIn2015ourresearchanddevelopmenteffortandinvestmentmustcontinuetobefocusedonhowwecanhelpyoutoincreaseyieldswhilereducingcosts.Withalloftheseexternalpressurestheroleoftheagronomistbecomesevenmoreimportant.TheadviceandrecommendationsthatAgriiagronomistsmakearebackedupandinuencedbytheresultsoftheworkthatwecarryoutatour4technologycentresand28iFarmsacrosstheUKwith640replicatedtrials60000trialplotsanddatafromournetworkofover170weatherstations.Thevaluethatcanbeaddedbythewealthofresearchanddevelopmentbehindyouragronomistatatimewheneverylittlebitwillmakeadifferenceiskey.Itiswhatcanandwillbringusthroughthisdifcultsituationtogether.IncreasingyieldsSoincreasingyieldssustainablyreducingcostsandmaintainingresilientfarmingsystemsiswherewearecurrentlyfocusingandwillcontinuetofocusourresearcheffortin2015.Andcommunicatingtheresultsofournationalresearchandwhatitmeanstoyourparticularlocalsituationandtoyourbottomlineiswhereweregoingtobefocusingourmarketingeffort.WiththatinmindwevedecidedthatinsteadofhavingahospitalitystandatCerealsthisyearitsmoreimportantthatwefocusoureffortondevelopingandextendingourinternaleventsprogramme.Thisiswherewereallyfeelthatwecanmakeadifferencetotheresultsthatyouseeonyourfarmbyprovidinglocalandresponsiveinformationbaseduponandbackedupbyourextensiveandcommittednationalresearchtranslatedlocally.Itsalsowhereyoucanmeetfacetofaceouragronomyandtechnicalteamsandreceivethetargetedinformationrelevanttoyourareawhichwillarmyouwiththeknowledgerequiredtomeetthesechallengesheadon.Wehopethereforethatwellseeyouatsomeofoureventsin2015wherebydemonstratingandinterpretingtheresultsofournationalresearchonalocallevelyoullseethebenetsthatitcanhaveforyourfarmandyourbusiness.Andthateveninthefaceofallofthechallengeswefacemaybethefutureisbrightafterall.Herestoasuccessfulandprosperousnewyear.Oureventsprogrammeinyourregionislistedonpage2ofthiseditionofthejournal.Youcanalsondoutmoreatwww.agrii.co.ukorbycontactingcharlie.lewisagrii.co.ukformoreinformation.01Facing2015schallengestogetherJournalAgriiEastSpring2015ContentsFacing2015schallengestogetherPage01SpringEventPreviewsPage02EFAMaster-classPage03OutwiththeoldandinwiththenewPage03BalancednutritionboostswheatperformancePage04DoyouknowalocalheroPage04FreshstartforstrawberriesincoirPage05YourlocalAgriipointsofcontactPage06www.agrii.co.ukagriiUKSarahWilkinsonEventsMarketingOfcer 02AgriiEastSpring2015JournalSpringEventPreviewsDatesforyourDiary5thFebruary2015GrowerConference2015Lincolnshire24thFebruary2015ThrowsFarmTechnologyCentreiFarmEvent5thMarch2015FinchamiFarmEvent6thMarch2015LenhamiFarmEvent19thMarch2015StowLongaTechnologyCentreiFarmEvent25thMarch2015ThoreswayiFarmEvent8thApril2015LeadenhamiFarmEventOuriFarmsofferfarmerstheopportunitytoexperiencetheverylatestRDandallowsustojoinupagri-sciencewithpracticalagronomyenablingourcustomerstoconstantlyimproveyieldsgrowprotablecropsandrespondtoTheFoodChallenge.FormoreinformationonanyoftheseeventspleasespeaktoyourAgriiAgronomistalternativelyyoucancontactCharlieLewison01371855503oremailcharlie.lewisagrii.co.ukCopingwiththechallengesofBritishagricultureGrowerConference2015TheforthcomingyearcouldprovetobeachallengeforBritishfarmersandinresponsetothisAgriihasintroduceditsrstGrowerConferencetotakeplaceon5thFebruaryattheLincolnshireShowground.WithacollectionofindustryleadingguestspeakersawiderangeoftopicswillbecoveredincludingGreeningGlobalGrainimpactsonagricultureandadetailedlookatsoil.WewillalsotakealookatthelightersideoffarminglifewithCountryFilesAdamHensonandprovideanupdateonsomeofAgriisworkincludingtheBlackgrassTechnologyCentreatStowLonga.GuestspeakersonthedaywillincludeAdamHensonTVpresenterforBBCsCountryFileandjointlyrunshis650hectarefamilyfarminGloucestershire.GuySmithCurrentVicePresidentontheNFUandfarmsamixedanddiversiedfamilyfarminnorth-eastEssex.ProfessorDickGodwinInternationallyrecognisedresearcherandeducatorintheeldofagriculturalsoilmechanicssoilandwastemanagementandprecisionagriculture.GrahamRedmanAkeygureinAndersonsFarmConsultingresearchteam.Hisspecialismsincludeglobalgraineconomicsandagriculturalcompetitiveness.EnsureyouarereadytocopewiththechallengesforBritishagriculturein2015Bookingisrequiredforentrytotheevent.IfyouwouldliketobookaplaceorformoreinformationpleasecontactLizWhiteheadon01522781204oremailliz.whiteheadagrii.co.ukOtherspeakersincludeDavidDownieCEOAgriiMarekNowakowskiEnvironmentalConsultantAgriiColinLloydHeadofAgronomyAgriiandJeanetteDawsonOBEPrincipalBishopBurtonCollegeThrowsFarmTechnologyCentreiFarmEventGettingofftothebeststartin2015AbigthankyoutoeveryonethatattendedourAutumniFarmeventatThrowsFarmTechnologyCentreinNovember.Withsuchanoverwhelmingturnoutwearenowfocusingonourspringeventon24thFebruarytoensurethatcustomersgetthemostoutoftheirvisittoThrowsFarm.WithtemperaturesstillgoingtobelowattheendofFebruaryourspringeventwillonceagainbeheldindoorsbutwillincludepracticalandrelevantagronomyinformationthatfarmerscantakehomewiththemanduseonfarm.SubjectswillincludeBethMetsondiscussingCAPregistrationsandsubmissionsTomLandgivinghisviewsonspringnutritionandnitrogenrecommendationsandDavidLeaperdeliberatingnewOSRvarietiesfor2015.ThemeetingwillalsoconsistofdiscussionsongrainmarketingstrategiesAgriisPrecisionServicesandrecommendedlistsforwinterwheatandbarley.Withsuchawiderangeoftopicsthisisonemeetingnottomissthisspring.Thedaywillofcoursebeconcludedwithabuffetlunchandachancetodiscusstopicsone-on-onewithAgriisspecialistsweverymuchhopeyoucanjoinus.FormoreinformationandtobookyourplacepleasecontactHannahTownsendon01371855506oremailhannah.townsendagrii.co.uk 03EFAMaster-classIfyouhave15hectaresofclaimablearableareayouwillneedtondyourEcologicalFocusAreasaspartofyourBasicPaymentSchemethereare5optionsforthis1.Hedges2.BufferStrips3.Fallow4.Legumes5.CoverCatchcropsSomethingstorememberBufferStripsThesearenotyourstewardshipmarginsthesewouldqualifyasfallowgroundwhichisanotherEFAoption.EFABufferstripsareyourCrossComplianceProtectionZoneswhichhavetobeinplacenexttowatercourses2mfromthecentreofthewatercourseor1mfromthetopofthebankwhicheverismore.WhatisawatercourseWatercoursesaredenedasallsurfacewatersincludingcoastalwaterestuarieslakespondsriversstreamscanalsandeldditches.Temporarilydrywatercoursesareincluded.Foreverylinearmetretheseareworth9m2sotheseareworthmoreonpaperthanonthegroundBUTmakesuretheyarewideenoughtoensureinaninspectionyouescapeane.ThesewillrequiremappingaspartofyouBPSclaiminMayHedgesWhencanIclaimbothmyhedgeandabufferstripoFeatureorderonthegroundmustbehedgeeligibleditch BalancednutritionboostswheatperformanceDoyouknowalocalheroBetterbalancedmicro-nutritioncandrivewheatyieldssubstantiallyatrelativelylittleextracosttodelivervaluableprotabilityimprovementsrevealtwoyearsofdetailedBestofBritishWheattrialsattheAgriiFocusTechnologyCentre.HereregionaltrialsmanagerDrSyedShahhasbeeninvestigatingawholerangeofPKSMgandtraceelementinteractionsalongsidenitrogeninresearchplotstoidentifyandquantifykeyperformanceandprotabilityimprovementopportunities.Thisworkisdesignedtosupportandinformtheexcitingseriesofeld-scaleAgrii15tChallengestudiesunderwayoncommercialfarmsacrossthecountry.Weseeclassicdiminishingreturnsfromextranitrogenabovearound270kghaasotherlimitingfactorskickinhepointsout.Whereweapply300kghaofNormoreinpursuitofyieldscloserto15thathoughwendworthwhileresponsestohigherlevelsofPandK.InthesamewaywevefoundinsufcientsulphurlimitingresponsestoNPandKandvice-versa.InsufcientmagnesiumhasalsolimitedresponsestosulphurwithKieserite25MgOdeliveringvaluableyieldadvantagesoverammoniumsulphatewithnoMg.Perhapsmostimpressivehavebeentheyieldresponsesofmorethan1.0thaDrShahhasrecordedinhisworkwithamixtureoffoliarmicro-nutrientsappliedaspartofthenormalsprayprogramme.Interestinglyhismostrecentstudieshaveshownnoresponsetoindividualapplicationsofzinccopperorboronbutanextra0.5thafromaprogrammeincludingmixtureofallthreeelements.Andthishasclearlybeenlinkedtobettergreenleafretentionduringgrainll.Allourworkunderlinestheimportanceofeliminatingallthevariousnutritionallimitationsinordertomakethemostofeverynutrientweapplyheinsists.Thisbecomesmorecriticalathigherlevelsofperformance.Ourtargetfora15thacropisessentially500earsm2carrying55grainsearwitha1000grainweightof55g.Forthisweneedtobuildandmaintainsufcienttillersensurethebestpossiblegrainsetandpreservethemostefcientcropcanopytosupportgrainll.Werelookingtoinuencevariousdifferentelementsofcropperformancewithournutrientapplications.Earlyinthespringwewanttodrivetillerproductionandsurvival.Intomid-seasonandwereafterbuildingthemostefcientcanopyandensuringthegreatestearfertility.Andlateronourkeyobjectiveistosustainthatcanopyforaslongaswecanformaximumcarbohydratetransferintothegrain.IsthereapersoninyourruralcommunitywhomakesarealdifferencetotheenvironmentinwhichyouliveandworkNominatethemaspartofourcampaigntondtheUKsruralcommunitychampionsandtheycouldwintherecognitiontheydeserveaswellas1000forthemselvesortheircause.WererunningthiscompetitioninconjunctionwithFCNacharitysupportedbyAgriiwhoprovideadviceandsupportforfarmingfamiliesintimesofcrisis.Oftenunnoticedbutalwaysaroundusruralcommunitychampionsarethepeoplewhovolunteertimeresourcesormoneyforacommunityorprojectintheirlocalarea.Theyhelpdevelopourruralcommunitiestoensuretheyremainactiveandcontinuetobenetthepeoplewhochoosetolivewithinthem.Thiscouldbethroughfundraisingeffortscareofelderlyneighboursrestorationofvillagebuildingsmaintenanceofvillagepropertyorganisationofcommunityeventsorfarmvisitsforschoolchildrenorthesupportofcommunityprojectsanythingthatbringsabenetorimprovementtotheruralcommunityyoulivein.Prizes20localwinnersfromacrosstheUK50Tworunnersup500eachOverallwinner1000TheoverallwinnerwillbechosenbyAgriicustomersatoureventsinsummer2015.HowtoenterJustgotowww.agrii.co.uktonominatesomeoneyouknow.Fulltermsandconditionscanalsobefoundonthewebsite.RuralCommunityCHAMPIONS201504SyedShahinspectswheattrialplotsNutritionRuralCommunitiesDrSyedShahRDManager 05SoftfruithasbeenacorecropfordecadesforBoxfordSuffolkFarms.Ofits50haofsoftfruitproduction8haofstrawberriesand10haofraspberriesarenowgrowninsubstratesunderprotectionatitsNewHomeFarmsitenearColchesterinEssex.Coirinbagshasbeenthesubstrateofchoiceforthreetofouryears.BeforethatwehadgrowninsomepeatbutmuchofouracreagewasstilllargelyinsoilsaysfarmmanagerPeterKemp.Wehavebeenmovingcropsoutofthegroundgraduallyoverthatperiodbecauseofthelevelsofsoil-bornediseasewhichhadbuiltupovertime.GrowersmaybeunderpressuretoreducetheiruseofpeatbuttherearesoundculturalreasonstoswitchtocoirGrowersmaybeunderpressuretoreducetheiruseofpeatbuttherearesoundculturalreasonstoswitchtocoirhesays.Coirismorefreeowinganditsstructureismorestable.Wendgrowthismoreuniformthaninpeatandwehavebettercontrolovertheplantsnutrition.PeatwillstaywetterforlongerwhichIthinkincreasestheriskofdiseaseandobviouslywewanttokeepplantlossestoaminimum.Thecompanyexpandedtheareaunderprotectionin2014withthepurchaseofaglasshouseunitonasiteadjoiningNewHomeFarmwhichhasgivenitextrasecurityofproductionatthebeginningandtheendoftheseason.WhenitswindypolytunnelsareatriskofstructuraldamagesaysPeter.Andtheresanoticeablybettermoreuniformclimateintheglasshousetooeventhoughwedontheatityet.Insteadofoptingforaset-upwithbagshoweverPeterchosetoinvestinpotsforhanginggutterssourcingsomeoftheloosecoirheneededfromDutchPlantinviaAgriitheUKdistributor.Productioninpotsseemedtobethenextstepforwardforushesays.Theactualpotsthemselvesshouldlast10yearswhereasbagshavetobedisposedofeverytwoorthreeyears.Wehavefoundthepotsjustmoreconvenientandeasiertohandletoo.MostDutchstrawberrygrowershavemovedglasshouseproductionovertocoirinpotsbecausecomparedtocompressedcoirinbagsthesubstrateisreadytouse.ItalsomakesitfeasibleforthosegrowerswhowanttoplantannuallytostartwithfreshsubstrateeachtimesaysDutchPlantinaccountmanagerWimRoosen.Bagsarestillbettersuitedfortunnel-growncropsheaddsbecausethebagsplasticwrapprotectsthefruitfromthehumidconditionsofthecoirandsominimisestheriskofBotrytis.FreshstartforstrawberriesincoirAgriiEastSpring2015JournalHorticultureCoirsuppliedinbulkisproducedatthecompanysIndianmanufacturingplantbutbufferedandwashedtoanECoflessthan0.3measuredbythe11.5dilutionmethodatitssiteintheNetherlands.SomegrowersaskforahighercontentofbrewhichgivesaddedstructuretothesubstratesaysWim.Thatincreasesair-lledporosityandimprovesthedistributionofwaterwhichfollowsthesebressorootsnevergettoowetatthebottomofthepot.Itisimportantthoughthatpotsarecarefullyandevenlylledotherwisewaterdistributionwillnotbeasuniformasitcanbe.TheemphasisonqualityisjustoneofthereasonswhywearepleasedtobeadistributorforDutchPlantinDutchPlantinisinfacttheworldslargestproducerofcoirsubstratesanditsfactoriesinIndiaandtheNetherlandsworktoRHPqualitymarkstandards.Thismeansthatthewholemanufacturingchainstartingwiththesourceoftherawmaterialisinspectedandapprovedandthatthesubstrateisguaranteedtobeofaconsistentquality.TheemphasisonqualityisjustoneofthereasonswhywearepleasedtobeadistributorforDutchPlantinsaysAgriifruitagronomistKevinWorkman.TogetherwithWimAgriisagronomyteamcanhelpgrowersdecideonwhichcoirproductbestsuitstheirset-uporsuggestwhereimprovementscouldbemade.MeanwhilePetersaysthefarmsrstexperiencewithpotproductionofstrawberriesincoirislikelytoseeitmovemoreofitscropovertothissystem.Futureplansmayalsoincluderecyclingtherun-off.Wecontinuetolookatthisoptionandhowitmaytintoourinfrastructureheadds. 666AgriiEastSpring2015Journal06ContactInformation651234AgriiiFarmlocationsintheEastEnquiryContactNumbersAgronomyEnquiriesCustomerServices08456073322AgriiConsultancyServicesBethMetsonbeth.metsonagrii.co.uk07545927474FertiliserEnquiriesPeterReadStuartMenhinick0783638768607770334141TomLand07730764043SoilQuestStuartAlexanderstuart.alexanderagrii.co.uk07889413190SeedSupportandVarietySalesInformationKevinWoodmanSimonHobbs0776850720407770643365AngieBakerRossDawson0779619389507912043305SamGallagherDavidBouch0152251520407525234309FarmSavedSeedMarkTaylormark.s.tayloragrii.co.uk07836527251HughBoswellhugh.boswellagrii.co.uk07740926119FruitCropsKevinWorkmankevin.workmanagrii.co.uk07802981080VegetableCropsChrisWallworkchris.wallworkagrii.co.uk07885252455WeatherStationsNeilObbardneil.obbardagrii.co.uk07885252418EventEnquiriesCharlieLewischarlie.lewisagrii.co.uk01371855503CropMarketingDavidNealedavid.nealeagrii.co.uk07799695549YourlocalAgriiiFarms1.Fincham2.Leadenham3.StowLonga4.Lenham5.ThoreswayYourlocalTechnologyCentre6.ThrowsFarmKeyAgriiiFarmsAgriiTechnologyCentreSignuptotheEastE-JournalFutureissuesofthispublicationareavailableasanE-Journalallowingyoutoreceivethenewsletterinanemailformatshouldyousowish.TheE-Journalwillbemobilecompatiblemeaningyoucaneasilyviewthecontentonasmartphoneifyouuseonealternativelyyoucanaccessitonanycomputerconnectedtotheinternet.Werealisethatnotallourcustomerswishtoreceivecommunicationselectronicallysorestassuredthathardcopieswillstillbeavailable.ButifyouarehappytoreceiveE-Journalinthefutureandarehappytoberemovedfromthehardcopymailinglistpleasevisitourwebsiteatwww.agrii.co.ukandfollowtheE-Journalinstructions.YouwillneedyourJournaladdresslabeltohand.