A Sustainable Approach to Seed Selection
In 2020 we introduced Variety Sustainability Ratings into the Agrii Advisory List.
Using this data, we can help you to select the most technically appropriate variety for your farm, tailored to your specific needs – helping you to reduce risk, increase efficiency and maximise the potential of your crop.
As well as helping individual growers in their variety selection, these sustainability ratings form part of a concerted effort to improve the sustainability of UK arable production as a whole.
They raise the technical bar of selecting varieties to a new level.
The Variety Sustainability Ratings provide an unbiased way of comparing the overall robustness and resilience of varieties.
Through collating and analysing ‘real-time’ data, they help us to answer the following questions:
- Are the varieties technically robust?
- Which varieties offer consistent yields and quality and reduce agronomic risk?
- Do they provide the flexibility to use crop protection products more efficiently?
Scores are also added for traits which reduce pesticide usage in the crop, e.g. wheat orange blossom midge, BYDV, TuYV and pod shatter resistance
The Agrii trend is to choose varieties with a high VSR:

How our Variety Sustainability Ratings are calculated


Approach Us
We’re here to help your business ambitions. See how we could work together, we’d love to hear from you.
Let's Talk
Seeds
The highest quality seed offerings, formulated from a science based, sustainable production
Agrii Seeds
Seed Rate Calculator
Use our Seed Rate Calculator to help you plan your seed requirements and establishment goals
Seed Rate Calculator
Agronomy
We are the UK’s leading agronomy company, with more than 300 BASIS-trained consultants offering independent advice
Learn More
Join Our Community

Agrii X
We love engaging with clients and partners. Give us a follow and let's share stories for the community.

Agrii Instagram
A picture paints a thousand words. Follow us on Instagram to see what we are up to.

Agrii Facebook
Follow us on the worlds biggest social media site for the latest news and events straight to your feed.

Agrii LinkedIn
If you are all about the business, connect with us on LinkedIn to build your network
Stay In Touch

Journal Sign-Up
Receive email updates on topical news and information from around Agrii and UK Farming.

Listen To Our Podcasts
Listen to the Tramlines Podcast. Fortnightly chat about agriculture and trials with your host Tony Smith.

Agrii Insights
Read essential agri intelligence for profitable farming.

Find an Event
Join us for our upcoming events and tours.
Featured News
News - 27/05/25
Honouring Marek Nowakowski: A Day at Buckingham Palace
News - 01/05/25
Reducing the environmental impact of maize
News - 17/03/25
Agrii Partners with RapidAIM to Revolutionise Codling Moth Management in UK Apple Orchards
News - 07/03/25
Shining a Spotlight on Women in Agriculture
News - 17/02/25
Incremental Hedge Cutting
From the fields
Get Growing
Find leading products for all your crop, livestock, and equipment needs