Growing Better Berries: Integrated Pest Management in Action

In this episode of Tramlines, we head to Emery Soft Fruits Ltd in Hampshire to explore how growers are producing high-quality strawberries and raspberries in an increasingly challenging environment. As reliance on synthetic chemistry declines, integrated pest management (IPM) is taking centre stage. Joined by expert Matt Greep, Horticultural Agronomist at Agrii, James Emery, Managing Director at Emery Soft Fruits, Graham Haynes, Crop Manager at Emery Soft Fruits and Simon Beasley UK Sales Manager, at Bioline, we uncover how biological controls, pollinators and proactive strategies are helping growers stay ahead of pests, improve sustainability, and deliver consistent, premium fruit to UK consumers.

Podcast Summary:

• IPM is now central to modern soft fruit production
• Consistent quality and flavour drive every decision
• Proactive monitoring keeps pest pressure under control
• Pollinators improve fruit shape, yield and uniformity
• Building beneficial insect populations lowers costs long term

Visit Fruit Focus on Wednesday 8th July and meet the Agrii team on stand 608 to discuss the growing season a and what's ahead - https://www.fruitfocusevent.co.uk/