Helping you reduce reliance on products 

At the same time, we recognise that you need to reduce your reliance on these products, to control production costs and limit your impact on the environment. After all, synthetic crop protection products should, we believe, never be the first port of call in agronomy. 

Taking a more balanced approach to using PPPs is where an integrated whole-farm approach comes in.

What a whole-farm approach means 

Integrated Farm Management (IFM) is at the core of our Green Horizons work: Its aim is to deliver a more sustainable and profitable farming system, by taking a whole-farm approach that combines modern technology with traditional methods. 

This includes appropriate and efficient use of inputs, smarter approaches to business planning, and the use of innovations and new technologies.

Integrated Crop Management (ICM) is part of this whole-farm approach, and takes a more integrated, holistic approach to the life cycle of crops.

Working alongside these two approaches, is Integrated Pest Management (IPM), which seeks to reduce reliance on synthetic PPPs to what is economically and ecologically justified. For example, making decisions on seed rates, drilling dates, nutrition, and varieties, can all help reduce pest, weed, and disease pressure. 

What we’re doing 

To support you with an integrated whole-farm approach, we are: