Building better Agri Intelligence
Clare Bend, Head of Technology & Services
We have a huge responsibility to ensure our customers are able to apply the innovation they need to meet the particular challenges of sustainable farming intensification and increasing production risk.
That’s why we’re putting impartial research at the heart of the integrated business we’re building from the strong ‘evidence-based’ heritage of Masstock and UAP, setting out to give our customers access to practical agronomic intelligence second to none in the industry.
First and foremost, we’re developing our research and technology services to deliver the support that growers actually seek.
To make sure of this we’re consulting with customers and agronomists to continuously re-defi ne our key priorities. At the same time, we’ve set up an R&D strategy board chaired by leading independent crop scientist, Professor James Burke to guide our future development. And we’re working closely with many of the country’s most respected independent specialists, bodies and universities to maintain the greatest possible co-ordination of all activities. Bringing together our two companies has given us a unique opportunity to re-evaluate and re-focus our technology support to plug key knowledge gaps.
We’re doing this by listening closely to what our customers want and by extending our capabilities well beyond the boundaries of a traditional agricultural distributor. This summer we’ll be announcing the biggest single expansion in research, development and technical support for UK farming in more than 20 years.
This multi-million pound project will include major extensions of our industry leading replicated trials and demonstration programme. In parallel, we’ll be developing our extensive weather station network, powerful agronomy portal and leading-edge precision agronomy service in a thoroughly joined-up approach to meeting future farming challenges. To us the future is all about agronomic risk management.
Utilising the latest techniques and technologies, our over-riding objective is to help our customers get the most consistent returns from their particular resources. Year-in, year-out broad-acre reliability that really irons out the peaks and troughs while steadily pushing-up the farm average.
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