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Theresnogettingawayfromthefactthatitlookslike2015isgoingtobeadifcultyear.Alongsidecontinuingissuesaroundmarketvolatilityandever-uctuatingpricesarenewpressuresfromEurope.Restrictionsontheuseofendocrine-disruptorsinplantprotectionproductswillcomeintoforceatatimewhenresistancetotheexistingactivesthatwehaveavailableisincreasingwithnoviablereplacementsinthepipeline.ThentheresCAPReformandalloftheconcurrentpaperworkthatmustbeunderstoodandacteduponandallofthecomplexitiesofgreening.Addintothemixunpredictableandattimesextremeweatherconditionsandtheneedtoidentifyriskandbuildinresiliencetothefarmbusinessbecomesevenmoreimportant.ButwhatdoesthismeanforAgriiandforyouIn2015ourresearchanddevelopmenteffortandinvestmentmustcontinuetobefocusedonhowwecanhelpyoutoincreaseyieldswhilereducingcosts.Withalloftheseexternalpressurestheroleoftheagronomistbecomesevenmoreimportant.TheadviceandrecommendationsthatAgriiagronomistsmakearebackedupandinuencedbytheresultsoftheworkthatwecarryoutatour4technologycentresand28iFarmsacrosstheUKwith640replicatedtrials60000trialplotsanddatafromournetworkofover170weatherstations.Thevaluethatcanbeaddedbythewealthofresearchanddevelopmentbehindyouragronomistatatimewheneverylittlebitwillmakeadifferenceiskey.Itiswhatcanandwillbringusthroughthisdifcultsituationtogether.IncreasingyieldsSoincreasingyieldssustainablyreducingcostsandmaintainingresilientfarmingsystemsiswherewearecurrentlyfocusingandwillcontinuetofocusourresearcheffortin2015.Andcommunicatingtheresultsofournationalresearchandwhatitmeanstoyourparticularlocalsituationandtoyourbottomlineiswhereweregoingtobefocusingourmarketingeffort.WiththatinmindwevedecidedthatinsteadofhavingahospitalitystandatCerealsthisyearitsmoreimportantthatwefocusoureffortondevelopingandextendingourinternaleventsprogramme.Thisiswherewereallyfeelthatwecanmakeadifferencetotheresultsthatyouseeonyourfarmbyprovidinglocalandresponsiveinformationbaseduponandbackedupbyourextensiveandcommittednationalresearchtranslatedlocally.Itsalsowhereyoucanmeetfacetofaceouragronomyandtechnicalteamsandreceivethetargetedinformationrelevanttoyourareawhichwillarmyouwiththeknowledgerequiredtomeetthesechallengesheadon.Wehopethereforethatwellseeyouatsomeofoureventsin2015wherebydemonstratingandinterpretingtheresultsofournationalresearchonalocallevelyoullseethebenetsthatitcanhaveforyourfarmandyourbusiness.Andthateveninthefaceofallofthechallengeswefacemaybethefutureisbrightafterall.Herestoasuccessfulandprosperousnewyear.Oureventsprogrammeinyourregionislistedonpage2ofthiseditionofthejournal.Youcanalsondoutmoreatwww.agrii.co.ukorbycontactingcharlie.lewisagrii.co.ukformoreinformation.01Facing2015schallengestogetherJournalAgriiEastSpring2015ContentsFacing2015schallengestogetherPage01SpringEventPreviewsPage02EFAMaster-classPage03OutwiththeoldandinwiththenewPage03BalancednutritionboostswheatperformancePage04DoyouknowalocalheroPage04FreshstartforstrawberriesincoirPage05YourlocalAgriipointsofcontactPage06www.agrii.co.ukagriiUKSarahWilkinsonEventsMarketingOfcer